PRIVACY POLICY

CHÍNH SÁCH QUYỀN RIÊNG TƯ

BFF VN CO., LTD

Effective Date / Ngày hiệu lực: 29 January 2026

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1. INTRODUCTION | GIỚI THIỆU

BFF VN CO., LTD (“BFF VN”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data in accordance with applicable laws, including Vietnamese Decree No. 13/2023/NĐ-CP on Personal Data Protection and the General Data Protection Regulation (GDPR) for international customers.

This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, purchase our products, or interact with us online or offline.

Website: https://www.bffvn.com

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2. PERSONAL DATA WE COLLECT | DỮ LIỆU CHÚNG TÔI THU THẬP

Personal Data | Dữ liệu cá nhân

• Full name | Họ và tên

• Phone number | Số điện thoại

• Email address | Địa chỉ email

• Shipping and billing address | Địa chỉ giao & thanh toán

• Order, transaction, and payment details | Thông tin đơn hàng & thanh toán

• Any information you voluntarily provide | Thông tin bạn tự nguyện cung cấp

Technical & Usage Data | Dữ liệu kỹ thuật

• IP address

• Browser and device information

• Website usage behavior

• Cookies and similar technologies

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3. PURPOSE OF DATA PROCESSING | MỤC ĐÍCH SỬ DỤNG

We use your personal data to:

• Process and deliver orders

• Provide customer support and after-sales service

• Communicate with you regarding products, promotions, or updates (with your consent)

• Improve our website, services, and user experience

• Comply with legal, accounting, and regulatory obligations

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4. LEGAL BASIS FOR PROCESSING (GDPR) | CĂN CỨ XỬ LÝ

We process personal data based on one or more of the following legal bases:

• Your consent

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests that do not override your fundamental rights

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5. DATA SHARING | CHIA SẺ DỮ LIỆU

BFF VN does not sell, trade, or rent personal data to third parties.

We may share your data only with:

• Payment processors and logistics partners

• Website hosting, analytics, and IT service providers

• Government or regulatory authorities when legally required

All third parties are contractually obligated to protect your personal data and use it solely for authorized purposes.

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6. INTERNATIONAL DATA TRANSFERS | CHUYỂN DỮ LIỆU QUỐC TẾ

Your personal data may be transferred to and processed in countries outside your country of residence. We ensure appropriate safeguards are in place in accordance with GDPR and other applicable data protection laws.

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7. DATA RETENTION | THỜI GIAN LƯU TRỮ

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable laws and regulations.

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8. COOKIES | COOKIES

We use cookies and similar technologies to:

• Ensure website functionality and security

• Analyze website traffic and performance

• Personalize content and advertisements

You may manage or withdraw your cookie consent at any time through your browser settings or via our cookie banner.

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9. YOUR RIGHTS | QUYỀN CỦA BẠN

Depending on applicable laws, you have the right to:

• Access your personal data

• Request correction or deletion of your data

• Withdraw consent at any time

• Object to or restrict data processing

• Request data portability (where applicable)

To exercise your rights, please contact us using the details below.

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10. DATA SECURITY | BẢO MẬT DỮ LIỆU

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of online transmission or electronic storage is completely secure.

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11. THIRD-PARTY LINKS | LIÊN KẾT BÊN THỨ BA

Our website may contain links to third-party websites. BFF VN is not responsible for the privacy practices or content of those third-party sites.

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12. CHANGES TO THIS PRIVACY POLICY | THAY ĐỔI CHÍNH SÁCH

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.

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13. CONTACT INFORMATION | THÔNG TIN LIÊN HỆ

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us:

BFF VN CO., LTD

📧 Email: phong.ngothanh@bffvn.com

📞 Phone: +84 979 348 596

📍 Address: Go Phao, Hung Dien Ward, Tay Ninh Province, Vietnam

🌐 Website: https://www.bffvn.com